If you’ve been on social media over the last 10 years, you’ve probably noticed something: social media has quietly turned into interest media.

A decade ago we all opened Facebook or Instagram to check on friends and family, see what people we knew were up to, and follow a few people we admired.

Today, when we open any social app, we hardly see our friends in the feed. What we see is unknown people, content, stories and trends. We are all chasing authenticity, entertainment and “what’s interesting right now” – not logging in to be sold to or to make a purchase decision.

You agree, right? We go to social media mainly to be entertained.

Now, in the middle of this, brands are trying to win loyalty and attention. That is what advertising, performance marketing and influencer marketing really are.

But customers are not loyal to brands, they are loyal to trends – the very trends they are on social media for. This is also why so much performance marketing data is still guesswork. Most brands complain that they don’t get the level of insight they want from Meta and other platforms to really understand their audience. And that’s by design, because this is how those platforms keep their ad machines running and keep users hooked.

At Linkfluencer we started from a simple observation: today, content automatically creates its own reach and finds its own audience.

It’s not really about the media budget or a group of marketers in a meeting room deciding which asset will “win” on social. Social algorithms already reward relevance, and relevance creates consideration, which leads to sales.

For the first time in marketing history, great creative creates its own reach. The platforms want your best content to reach the right people, because that is what keeps users engaged for hours and fuels their ad business.

But what most marketers did with this reality is… a bit sad. They decided to pay influencers and celebrities who have never used the product, but who now “suddenly can’t live without it.”

The popular belief is: “If an influencer or celebrity with millions of followers promotes our product, sales will follow.”

The harsh reality is that 80% of the time, this doesn’t happen. Because people don’t go on social media to buy products and definitely not to make a considered purchase decision.

That is why, despite a decade of growth, influencer marketing has not produced a clear “winner” model.
If you look at other marketplace models – Airbnb, Uber, food delivery apps, even Spotify – they all have a simple, healthy supply and demand dynamic. Influencer marketing is the only space where demand is one-sided, and supply is controlled by less than 1% of creators who actually make any money.

Meanwhile, everyone is already part of the creator economy. Tools like CapCut and Canva have made anyone a creator, so the supply side is already mature, and no one has really tapped into it.

So with Linkfluencer we asked one question that almost nobody is asking:

What if every customer and every micro-creator could become a brand marketer, simply by buying what they love and posting about it, with money arriving instantly like cashback?

We’re not saying, “Please sell for us and maybe you’ll get a commission.”
We’re saying: “You already show your purchases and lifestyle on social. Keep doing that – and now you get paid for it.”

This matches real behaviour on social, where people naturally talk about what they buy, where they go, what they wear, without turning every post into an obvious ad with a coupon code.

So the goal with Linkfluencer is simple:Turn influence into a financial product, and redefine who gets paid, when, and for what in the creator economy in 3 steps. SHOP - POST & EARN.